Tuesday, January 20, 2009

Packaging Nip & Tuck

In addition to the recent Pepsi soda makeovers, Tropicana Orange Juice (also a PepsiCo company) and Heinze Ketchup have both had a little work done. Both packages focus on the health-benefits of the food inside- Tropicana touts "100% Orange" and Heinze ditched the pickle and now features just an on-the-vine tomato and the words "Grown not made." While I admit that until I was reminded that there was a pickle on the Heinze bottle I forgot that it was on there- but noticeable missing is the orange with the straw stabbed in it. I like the new carton better, but I'll miss the straw.

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