I love when brands can find a way to provide a true value to consumers in a way that's both relevant to the brand/product and actually makes someone's day/life better. Here's a simple ambient piece from KitKat that does a great job. Bravo KitKat.
I stumbled on advertising/branding when I was trying to figure out what I wanted to be when I grew up. I couldn't decide between psychology, anthropology and business. When I learned that branding required thinking in all of those areas, I was sold (pun embarrassingly intended).
I've held positions in Account Management, Brand Strategy and Information Architecture. Clearly, my curiosity has driven my career path.
This blog reflects the diversity of my background and interests and will include bits about advertising, branding, design and perhaps a random thought or two.