Thursday, January 29, 2009

Is the T-Mobile Flash Mob Stunt on Brand?

I really like the T-Mobile "Dance" train station flash mob stunt. I think it's fun to watch, it's "real" and definitely has talk and pass-along value. What I'm not sure about is whether it's relevant to the T-Mobile brand. Though to be honest I'm not entirely familiar with the T-Mobile brand across the pond, so it's tough to evaluate. All I know is that even after I read the payoff "Life's for sharing", I couldn't help but feel that the spot would be better suited for a different brand, perhaps Creative Labs Flip camera.

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