Tuesday, November 24, 2009

A Commercial Within a Commercial, aka Advertising Turducken

This week families around the country will feast on turkey. Some more adventurous families will take their cue from good ole John Madden and go ahead and stuff a chicken into duck and then stuff the stuffed duck into a turkey and enjoy what’s known as turducken. Mmmm, meat. And more meat.

The other day I saw a commercial that’s the advertising equivalent of the turducken. The spot is for a birth control brand, Nuvaring. In it we see women sitting around watching television, or more accurately watching a television commercial. The commercial they’re watching and discussing is for Nuvaring. That’s right, the Nuvaring commercial features the Nuvaring commercial.

I actually think it’s an interesting strategy, essentially capturing what is a very real scenario for us ladies. But, like the turducken, something about it just feels a little weird.

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