I think the clay notebook carving Sumerians would be pretty excited to see the impressive evolution of writing utensils. I ran across two examples just today.
The first innovation, called the BookMarker, is fairly simple and low tech but still very useful (so long as we're still reading paper books). It was designed by a former engineer at IDEO. It's a simple concept and I like it.
The second one is more high tech and super cool. The product is called the Pulse Smartpen from a tech startup based in Oakland, CA. It essentially digitizes what you write and hear, perfect for college students taking notes during lectures.
About Me
- Jennifer
- I stumbled on advertising/branding when I was trying to figure out what I wanted to be when I grew up. I couldn't decide between psychology, anthropology and business. When I learned that branding required thinking in all of those areas, I was sold (pun embarrassingly intended). I've held positions in Account Management, Brand Strategy and Information Architecture. Clearly, my curiosity has driven my career path. This blog reflects the diversity of my background and interests and will include bits about advertising, branding, design and perhaps a random thought or two.
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