Absolutely Lovely

This Absolut spot, which debuted during the Grammy's, marks the first time a spirits brand has advertised on CBS prime time in major markets. At a time when the world has more hugs in our pockets than coin, a message like this seems perfect. That said, let's not forget about the product being advertised: booze. I think what saves Absolut, however, is their long history of brand advertising that focuses less on the product itself but rather on a shared mindset of idealism.